Alicia Baines

Head of Client Services

As Nara's founding employee, Alicia has helped grow the company and its brilliant team from day one. With a background in copywriting and magazine editing, Alicia's tech PR experience spans AI, climate, fintech, recruitment, DEI and more, with a particular passion for health-tech, femtech and gender parity initiatives.

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Alicia was selected as an "Agency All-Rounder" by PR Week in their People and Places Awards 2025. Alicia has spoken across Europe about the power of PR, startup storytelling, and raising female founders' profiles. Having lived in London, New York, Barcelona, Melbourne and Edinburgh, she brings a global perspective to her work.

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When not championing meaningful tech companies, Alicia might be found writing, running, making pottery, or at her book club. She's also an avid traveller, yogi, end-homelessness campaigner and dog aficionado.

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Our client portfolio spans the US, UK, Australia, Nordics, Central Europe, and Africa across wide-ranging sectors like climate, fintech, gaming, AI, femtech, health, VC, Web3 and education.

We have launched cutting-edge startups into the spotlight, with our work directly helping clients raise capital from the likes of a16z, NEA, and Bessemer Venture Partners.

We transform scaleups into market leaders, with multiple clients reaching unicorn status while working with us.

We amplify the voices of premium investment firms such as Northzone, Antler, Konvoy Ventures, Outward VC, Ananda Impact Ventures and more, so they communicate their investment theses effectively.

We have helped government agencies, non-profits, think tank, and major conferences share their industry-leading expertise with the world.