Nick has spent over a decade working in technology-focussed PR. A member of PR Week’s 30 Under 30 list 2023, his work has won numerous awards including a Cannes Lions Innovation Grand Prix, a Clio Award, a Fast Company World Changing Ideas award, and an Adweek Project ISAAC.

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With an academic background in philosophy and business ethics specifically, Nick founded Nara in order to tell stories behind meaningful organisations.

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He is a regular public speaker on topics such as PR, marketing & communications, startup growth, and agency building. He has also written for several media organisations on these themes, including this piece on AI and media for London newspaper City AM.

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Nick is a published short story writer and biographer. Based in London, he has lived in Italy, Scotland, Spain, and Sweden and once cycled from Amsterdam to Budapest to raise money for the literacy charity Room to Read. He speaks bad Spanish and plays even worse piano.

Ben has spent the past decade connecting tech startups, GOs & NGOs, listed corporates, and investment firms with global audiences, through PR, mixed media, and branding. He has delivered talks and consultancy to tech leaders on behalf of international chambers of commerce, EU bodies, and heritage organisations.

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Before joining Nara, Ben oversaw English-language PR and narrative consultancy for global full-service agency Redgert Comms. Prior to Redgert Comms, Ben’s creative PR campaigns won awards, including a Clio Award and a Cannes Lion.

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In his spare time, Ben is a writer, a footballer, and an avid history-lover.

As Nara's founding employee, Alicia has helped grow the company and its brilliant team from day one. With a background in copywriting and magazine editing, Alicia's tech PR experience spans AI, climate, fintech, recruitment, DEI and more, with a particular passion for health-tech, femtech and gender parity initiatives.

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Alicia was selected as an "Agency All-Rounder" by PR Week in their People and Places Awards 2025. Alicia has spoken across Europe about the power of PR, startup storytelling, and raising female founders' profiles. Having lived in London, New York, Barcelona, Melbourne and Edinburgh, she brings a global perspective to her work.

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When not championing meaningful tech companies, Alicia might be found writing, running, making pottery, or at her book club. She's also an avid traveller, yogi, end-homelessness campaigner and dog aficionado.

With a decade of communications experience across startups, scale-ups, venture capital and big tech, Rachael is motivated by raising the profile of technology companies shaping the world.

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She previously co-founded strategic communications agency O'Hear & Co with ex-TechCrunch veteran Steve O'Hear, partnering with leading businesses across Europe, the US and the Middle East.

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Before that, she worked at Zapp, one of Europe's fastest-growing tech companies (Sifted), where she scaled the Strategy and Communications department across multiple markets. She also worked in Communications at Google, contributing to initiatives from public health tools during the pandemic to accessibility technology.

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In her free time, she learns Spanish, goes to gigs, hikes and skis, and catches sunrises whenever possible.

Bill joined Nara having spent time in the UK Civil Service and higher education sectors. Specialising in B2B technology PR and investor communications, Bill has secured coverage for clients like Antler, Outward VC, and Roosh Ventures, in publications such as CNBC, The Wall Street Journal, The Financial Times and Barron’s. He graduated from the University of Manchester with a degree in Spanish and Mandarin Studies and has previously spent time living in Germany, Spain and China.

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Bill is a supporter of Chelsea F.C. and Stockport County and is also a cycling fan. In his spare time, Bill can usually be found playing PC games or trying out a new recipe (mostly successfully) in the kitchen.

Emily joined Nara Communications after working in the publishing industry. Prior to this, she studied English Literature at the University of Birmingham, and for a Masters Degree in Publishing at City, University of London.

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Having developed a keen eye for consumer-focused PR, Emily has placed clients in the likes of The Guardian, The Independent, Cosmopolitan, and PEOPLE Magazine. She has worked with relationship therapy apps, hormone-tracking platforms and various consumer fintech apps during her time with Nara.

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She is an avid fan of lifestyle media and pop culture, and in her spare time, she can be found at SoulCycle, playing with her two cats, watching women’s football, or patiently waiting for the next Taylor Swift album. 

Since Frankie joined Nara, he has worked with the press across London, New York, and San Francisco, where he has lived for periods. With experience across announcements, creative campaigns, and broadcast media, Frankie has worked with clients ranging from gaming firms to climate non-profits, placing many live on Bloomberg, Sky News, and BBC News.

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Having studied English Literature at Durham University, Frankie worked in freelance writing, e-commerce, and education before joining Nara.

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As a Detroit native, Natalie brings an American perspective to her role at Nara. After graduating from the University of Michigan with a degree in Communications & PR—where she specialised in crisis communications—she moved to London in 2020 to pursue her post-graduate in Promotional Media at Goldsmiths, University of London.

At Nara, Natalie's passion for ensuring everything runs smoothly extends from client relationships to day-to-day operations. She plays a key role in fostering the agency's culture and helping create an environment where the team can thrive.

When she's not helping orchestrate operations at Nara alongside her beloved newshound Duke, you'll find Natalie immersed in American history books, writing, or perfecting her latest baking recipe.

Luke joined Nara after graduating from Durham University with an undergraduate degree in Sociology, and University College London with a Masters in Social Policy and Social Research. Prior to Nara, Luke was undertaking a PhD, focused on the experiences of ethnically minoritised students at elite universities, before deciding that the ultimate conclusion of such research would be drawn by moving on to pastures new.

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He leads on funding announcements at the agency, consistently securing coverage in major global publications such as TechCrunch, Forbes, Business Insider and Sky News.

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Luke is a member of the Youth Advisory Board of the Almeida Theatre and, in his spare time, is an avid watcher of plays and films, as well as his beloved Arsenal. Luke also enjoys travelling, especially to music festivals in Europe and across the United States.

Floris, originally from the Netherlands, grew up across Asia and Mexico before pursuing his studies in English at the University of Exeter. He brings a strong background in journalism to Nara, having earned a Gold Standard NCTJ Diploma at PA while working on the Home News and Money desks at The Daily Telegraph. 

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Outside of work, Floris enjoys staying active and spending time outdoors, whether playing football, running, cycling, or diving into a good book.

Since joining Nara Communications, Alex has had a particular interest in telling compelling stories for B2B technology and venture capital firms, having placed clients in the likes of Reuters, Bloomberg, BBC News and The New York Times. He has worked in sectors as varied as impact investing, electronic engineering, virtual reality and fintech. Alex brings several years of experience in research, education and writing to his work at the company.

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He completed his MA in History from University College London, writing his thesis on the nascent years of the Commonwealth Games, having previously studied in York and Minneapolis. You can catch Alex in his spare time playing various sports, sourcing records, and lamenting the fortunes of Tottenham Hotspur and the Minnesota Vikings.

Yeona brings her background in law and startups to her work with B2B tech and investor clients at Nara. With a specialised focus on AI, innovative technologies, and impact-driven ventures, she has successfully placed client stories in leading publications, including The Wall Street Journal, The New York Times, CNBC, and the BBC.

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Beyond client work, Yeona advocated for Nara’s employee-supported volunteering initiative, first introduced in 2023, and regularly volunteers at after-school programmes in her local community.

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She holds a Philosophy, Politics, and Economics degree from the University of Oxford. When not geeking out over deep tech, you’ll find Yeona in yoga studios or bouldering gyms.

Alex joined Nara in 2021, focusing on profile building and communications strategy for tech startups and scaleups. She oversees client accounts and leads Nara's events strategy, ensuring clients have a strong presence at significant industry events like Slush, Web Summit and London Tech Week. With experience in Sweden, Singapore, and New York, Alex understands the global tech industry and media, with a particular interest in emerging markets, having worked with several startups across Africa.

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Before joining Nara, Alex worked in-house, with NGOs, and at law firms. She holds an LLM in International Law from the University of Glasgow. In addition to her work, Alex volunteers with Startup Grind Edinburgh, contributing to the Scottish startup community. She is also a part-time foster carer, and in her free time, she enjoys walking her dog, trying her hand at floristry, and discussing the startup scene over matcha.

Zafirah joined Nara after graduating from the University of Warwick with a BASc in Global Sustainable Development and an MA in Global Media and Communications. Specialising in sustainability, greentech and social development, she has helped place clients in the likes of Bloomberg, TechCrunch and the World Economic Forum.

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Before Nara, Zafirah was a magazine editor, worked with social impact startups and hosted her own radio show. In her free time, she enjoys travelling - she’s more than halfway through her goal of 50 countries before 50 - reading webtoons, and talking about BTS to anyone who’ll listen.

Max graduated with an MA in creative writing from the University of East Anglia. Prior to that, he studied Philosophy at the University of Edinburgh, and spent a year as a cheesemonger.

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Max is a published writer and is currently working on his first novel in his spare time. He recently won The Galley Beggar Short Story Prize 2023/24.

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Bella grew up between the US and Sweden and considers both places home. After completing her BA in Public Relations and Strategic Communications at American University in Washington, DC, she moved to the UK to earn her MA in Global Media Industries from King’s College London.

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Before joining Nara, Bella launched her own clothing business and spent time at a PR agency in New York City. She now works on the Consumer and Impact team, with a particular passion for purpose-driven consumer brands and femtechs.

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Outside the office, Bella enjoys graphic design, fashion, and discovering new cafes and cultural experiences around London—no two weekends are ever the same. She’s most often found with a matcha in hand, reading international editions of Vogue.

Duke is Nara's resident newshound. His presence in agency life has earned him recognition as City A.M.'s Dog of the Week.